Graphic Direction

Art direction, brand identity, editorial design, and visual systems. Graphic craft in service of clarity.

Selected images from the process — some final, some exploratory. Story behind each one, on request.

Brand Identity System — Myriad Logo 04

Work by Type

Selected projects across brand, editorial, publishing, art direction, systems, and motion.

Brand Identity

Logo systems, wordmarks, brand guidelines, colour palettes, typography systems.

Coherent — Brand Guidelines

Coherent — brand guidelines spread

Module — Interior Design

Logo mark & wordmark

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modmod

Logo mark & wordmark

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Editorial & Typography

Magazine and book layouts, typographic systems, poster and publication design.

CX Cedar — Covers

Cathay Pacific Discovery — Cedar covers

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Digital Discovery — Tablet Edition

Cathay Pacific Discovery — digital/tablet edition

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Discovery — The Word on the Streets

Cathay Pacific Discovery — fashion feature spread

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Discovery — Life of Ang Lee

Cathay Pacific Discovery — profile opener

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Discovery — The Fill-inionaires

Cathay Pacific Discovery — Hong Kongish feature

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Discovery — Piece of the Pi

Cathay Pacific Discovery — entertainment feature

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Discovery — In the Mood / World Film Club

Cathay Pacific Discovery — entertainment spread

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Publishing

Book covers, published matter, and printed projects.

CX Cedar — Covers

Cathay Pacific Discovery — Cedar covers

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Penguin China Specials — Covers

Penguin Specials — three covers (Bloody Saturday, Petulia's Rouge Tin, The Badlands)

Vivid Hong Kong — Palani Mohan

asiaOne — photobook cover, end paper & spreads

Hanging Development — Cover

Editorial book cover

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Cat Country — Cover

Lao She — Cat Country cover

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Mr MA & Son — Cover

Mandarin Classics — cover

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The Great Wall in 50 Objects

Penguin Viking — cover & endpapers (William Lindesay)

Digital Discovery — Tablet Edition

Cathay Pacific Discovery — digital/tablet edition

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Restoring Hopes, Rebuilding Dreams

HK Jockey Club Charities Trust — cover & spreads

Art Direction & Campaign

Creative direction for campaigns, photography, and integrated visual concepts.

Campaign Concept

Photo Direction

Motion Study — The Trade Desk

Promotion video in English and Mandarin Chinese

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TikTok — Campaign & Packaging (SG/ASEAN)

Campaign visual — page 4

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Zavatti Wine — 3D Bottle

Campaign still — 3D render

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Pernod Ricard — Drink Wise Campaign

Responsible drinking campaign — click to expand

Crescendo — The New Look of Luxury

Teaser brochure — click to expand

The Trade Desk — ASEAN / HK Expansion

Branding, signage, editorial & marketing — click to expand

Systems & Information Design

Diagrams, maps, frameworks, data visualisation, and design systems.

Icon System

Component Library

Atoms — icons, colour, type, elevation

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Data Visualisation

Digital & Motion

Interactive prototypes, motion studies, icons, and web systems.

Interactive Prototype — SEN GDS

Interactive prototype

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Interactive Prototype — SEN (V/H option)

Interactive prototype

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Interactive Prototype — SEN branded

Interactive prototype

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Interactive Prototype — Kotur (mobile)

Interactive prototype

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Interactive Prototype — One Page (COh)

Interactive prototype

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Interactive Prototype — IKM Redo

Interactive prototype

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